With their bold imaginations and the ability to see the world from new angles, creative people can find success in many careers. That doesn’t mean that choosing a profession as a creative is easy. Not every job is equally receptive to these strengths. Over a third of people report that their jobs only provide a few chances per year for creative thinking.
If you’re a creatively-minded person, the idea of a professional life without innovation probably sounds miserable. To help you avoid the fate of an unhappy career, this article is going to introduce you to some paths where your artistic abilities or novel thoughts are both encouraged and rewarded.
PPC Ads Specialist
How many ads do you see everyday on Google, social media, or any website? Don’t drive yourself crazy trying to count―it’s a lot. Each of those blurbs is created by a Pay Per Click (PPC) ads specialist who’s using their imagination to look more inviting than the competition.
What’s in the job description? In an online world saturated with advertising, you’ll be making sure that your clients get the attention they need. You’ll be figuring out who your ads should reach and then putting yourself in the shoes of that audience, figuring out what inventive strategies will encourage them to pick your link. You’ll have to think of catchy headlines, choose attention-grabbing images and always have sales in mind.
Is this the career for you? People who excel at PPC ads enjoy the intersection between data and art. Reports and analytics will be part of your duties alongside the creation of content. A good instinct for understanding what people want is also key. With an ever-growing amount of purchases made online, this in-demand career has lots of openings and a high earning potential.
With this role, you get to be a jack of all marketing trades. Many companies don’t have the budget to have several specialists, so they rely on one person to be able to do and/or manage all aspects of their online presence.
What’s in the job description? If you become a digital marketer, chances are that you’re working for a smaller company. Instead of specializing in just one thing like social media or paid ads, the individual (or their team) handles a little bit of everything. In just one day you might find yourself designing emails, writing web copy, setting ad bids, and taking photos at a company event.
Is this the career for you? If doing the same thing every day drives you up the wall, this could be your dream position. It can also be a good way to build skills early in your career so that your resume grows denser and you learn more about your preferences and strengths. If income is a big factor for you, digital marketing salaries start off strong and can grow quickly as you gain experience.
Search engines are like a window into the collective unconscious, revealing the thoughts and questions of humanity. You’ll get to plug into this fascinating world of searches as a Search Engine Optimization (SEO) specialist.
What’s in the job description? In a nutshell, you make websites show up higher on search engines like Google. That can involve setting up web pages so that search engines can easily identify the topics included or figuring out what common questions your site should answer to acquire new visitors. You’ll be strategizing every day, figuring out what people and search engine algorithms like best.
Is this the career for you? Imagine if browsing the web turned into a logic puzzle. If that sounds intriguing, check out the life of an SEO specialist. SEO strategies change quickly, so it’s a good path for people who like to keep learning new things on the job. Some folks go to school for SEO, but the field is open for creatives without a degree, too.
If your novel hasn’t sold yet, why not put that writing practice to good use while you keep looking for an agent? As a copywriter, your carefully constructed content will inform and entertain.
What’s in the job description? Don’t let the name deceive you–copywriters don’t copy anything. Instead, these creatives are responsible for keeping your attention with original content for web pages, emails, and blogs. Your assignments could range from well-researched articles with academic styles to product descriptions shorter than this sentence.
Is this the career for you? Folks who love writing, reading, and the written word in general can thrive in the field of copywriting. If you enjoy learning about anything and everything, copywriting will put you in your element. The meat of a copywriter’s work tends to be solitary, so this is a natural job for introverts.
Social media influencers are such a big part of today’s world that it’s easy to forget that the concept was virtually nonexistent a decade ago. With any new frontier comes a tantalizing amount of freedom for creative minds.
What’s in the job description? A successful influencer makes their living by looking cool while promoting companies on social media. There’s a lot that happens behind the scenes though. Influencer marketers connect brands with influencers to get the word out about any product or service. If you’ve ever seen an Instagram model mention a product they like, an influencer marketing consultant is probably behind it.
Is this the career for you? If you’ve got a brain for business but want freedom from long-standing conventions, consider influencer marketing. It’s also a great choice if you like working with people rather than a traditional service or product. Developing close relationships with people is the key to success, so this is a great job for extroverted creatives.
If your favorite app is easy to use and pleasant to look at, thank a UX designer. A UX designer not only makes software look good, they make it intuitive to use. UX (“User eXperience”) is a quickly growing and lucrative field that might scratch your creative itch as well.
What’s in the job description? UX designers learn the factors that elevate a functional program to the next level. You’ll delve into programming languages, while other tools of the trade include graphic design programs like Photoshop. You’ll learn what makes a screen full of products easy to filter and how many buttons to include in a good menu. There’s often an element of user testing, where designers improve their design after a focus group tries it out.
Is this the career for you? If you’re an artist and an organizer, that combo should lead you straight to UX design. This is a career for the people who put a little too much thought into picking the font for their email signature.
Let’s Get to Work!
It can take time and effort to find your calling, but going to work with a smile on your face will make it all worthwhile. Whatever your talents, you can find a job that will provide the creative challenges you seek.
To build your creative job skills, check out our free course on digital marketing, register for our free digital marketing career masterclass, or gain in-depth knowledge with our full course. All are designed and directed by Seth Hymes, the founder of In Demand Career.