Out of the three fields I just mentioned, Digital Marketing (SEO/PPC) in the best. It provides recent graduates with the highest likelihood of successfully getting a high paying job with security and the opportunity to increase their earnings quickly. And it’s also the most accessible field because it is not overly technical. But what exactly are these jobs?
Digital Marketing is a $100 Billion industry that is growing every quarter. It involves managing and creating advertisements that are run on huge digital networks like Google and Facebook.
Question: How Does Google Make Most of Its Money? (Most People Don’t Know)
The depth of digital marketing is beyond what most ordinary people realize. Imagine that just 20 years ago, advertising was so expensive and vast, you would have to buy a TV commercial or a billboard to reach people with your message. Digital Marketing allows the average person or company to reach billions of people online quickly and affordably.
Everyone uses the internet, but most people have never heard of SEO, PPC, or Digital Marketing. Millions of companies market digitally, and they need people to manage this marketing.
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This is the field that I have thrived in, going from unemployed Art School grad to making over $100,000 within 3 years. It’s the field where there are over 25,000 job postings on Linkedin every day, thousands of which are entry level. Even during Covid 19! These postings are made by companies desperately seeking individuals with these skills. Skills that are not taught in any college or university no matter how much tuition is being charged.
The colleges teach such impractical information, graduates have no clue about these jobs. Even Marketing majors are being taught concepts that made sense 10 years ago, and have no idea how to manage paid digital advertising or rank a website organically.
Good skills are important, but they aren’t valuable unless employers really need them. Back in the 1980s there was a huge need for lawyers. By the late 90s legal jobs were much more scarce. So it’s important to know the needs of the market.
As you can see, there is a major shortage of skilled workers. That is an opportunity for any recent graduate. Not only because there are so many job openings, but it has lowered the barrier for entry for these jobs. One of the biggest hurdles for recent graduates when looking for a job is what I call the “Experience Paradox”. Employers want you to have experience to recent graduate jobs, but how do you get experience without getting that first job?
I’ve shown hundreds of students how to communicate their value to employers and show them they understand the basic language of digital marketing. Even if a posting says a job requires 3 years of experience, I’ve helped my students get those jobs. Because employers aren’t finding anyone who has a clue what to do. These are examples of students who couldn’t find a job until getting these skills.