Digital marketing positions have been on the rise since 2020’s necessary push towards remote work. Thanks to the global pandemic, businesses big and small have been making the shift towards the digital world to take advantage of the robust online market and keep up with global trends.
As a result, the demand for professionals with digital marketing and eCommerce skills has been incredibly high. If you’re looking for an in-demand career path with huge amounts of room to grow and a decent salary, it’s time to look into digital marketing. If you are looking for a job as an introvert, this might be your new career path!
What exactly is digital marketing?
Digital marketing is any advertising delivered through digital channels, like social media, email, mobile apps, websites, and search engines.
Rather than having their reach limited to billboards, TV commercials, and paper ads, many companies choose to communicate with their customers through the web, video, mobile, and social applications. Even better, digital marketing’s data-informed processes are based on new tools for analyzing customer behavior.
What skills are in high demand for digital marketing roles?
According to LinkedIn, the top skills in demand for digital marketing roles are:
- Pay-per-click (PPC) strategy
- Search Engine Optimization (SEO)
- Paid Social Media Advertising
- Content Strategy
- Digital Marketing Analytics
- E-Commerce
Other, more technical skills include data analysis, UX/UI design, and all kinds of coding, such as basic HTML/CSS or more complex Web & Application development.
Average Salary for Digital Marketers in the United States
Before we dive in, it’s important to keep in mind that the salaries exhibited here are only base averages. In reality, a digital marketing salary will vary based on your education, skillset, experience and location. For example, we’ve had In Demand students start their digital marketing careers earning around $40,000 annually, and within a year that number jumped up to $70,000!
So, the numbers you see below are based on data collected by some of the largest job companies in the world. In some cases, the average salary one company ended up with is wildly different from another company’s, so we’ve boiled all the data down to one foundational salary.
Indeed
$58,063 based off of 5,100 salaries as of 2/3/2021
Glassdoor
$52,446 average per year salary
Payscale
$50,185 based on 3,518 salary profiles as of 1/26/21
Ziprecruiter
$54,672 as of Feb 1, 2021
Overall Average Digital Marketing Salary is $53,842
Trending Digital Marketing Roles and their Salaries
PPC Specialist
Salaries:
- Glassdoor: $49,589
- Indeed: $57,498
- Talent.com: $57,500
Overall average: $54,862
Duties:
- Keyword research and management to optimize bids
- Landing page design
- Trend watching
- Manage PPC campaigns
- Daily account management of PPC campaigns
- Create engaging and optimized copy
SEO Specialist
Salaries:
- Glassdoor: $49,589
- Ziprecruiter: $69,301
- Onward: $73,575
Overall average: $54,286
Duties:
- Optimizing websites and their copy for search engine ranking
- Researching keywords, including discover of new keyword opportunities
- Researching and conducting content recommendations
- Encouraging organic SEO success
- ID trends and insights to maximize ROI in paid search campaigns
- Analyze website traffic and PPC campaigns
- Develop and implement link building strategies
- Ensure white hat SEO practices
- Recommend changes to website architecture, linking, and other factors to improve search engine position
Paid Social Media Advertising Specialist
Salaries:
- Glassdoor: $50,024 per year.
- Onward: $66,600
- Ziprecruiter: $52,613 per year
Overall average: $47,267
Typical Duties:
- Write Copy for ads
- Collaborate with marketing team
- Craft landing pages and lead generation forms
- Split test ads
- Monitor results
- Graphic design
- Analyze results
- Mange Strategy
Content Strategist
Salaries:
- Glassdoor: $70,175
- Salary.com: $54,372
- Ziprecruiter: $63,388
Overall average: $62,645
Duties:
- Develop online content strategies aligned with company’s brand
- Research trending topics
- Write and create content
- Plan, deliver, and execute marketing campaigns
- Analyze metrics
- Develop creative strategy
- Manage a team of content creators
Digital Marketing Analyst
Salaries:
- Onward: $75,900
- Ziprecruiter: $64,040 per year
- Zippia: $63,000 per year
Overall average: $60,398
Duties:
- Have a wide breadth of digital marketing knowledge
- Market data analysis
- Digital marketing strategy
- Manage marketing teams and/or vendors
- Create analytics reports
E-Commerce Specialist
Salaries:
- Glassdoor: $58,724 per year
- Ziprecruiter: $43,353 per year
- Indeed: $55,364
Overall average: $52,480
Duties:
- Manage online sales strategies
- Execute advertising campaigns for search engines
- Leverage social media to increase online sales
- Optimize paid advertising campaigns with SEO
- Conversion rate optimization
- Monitor traffic and sales analytics
Average Salary for Digital Marketing Jobs at Top Companies
Indeed
Deloitte: $150,637
Accenture: $141,717
PwC: $118,688
TVC Matrix: $113,132
Capital One: $110,000
Overall average: $126,835
Glassdoor
IBM: $83,874
Bisk: $51,897
Hibu: $39,825
SAP: $58K – $92K
Overall average: $98,308
Highest Paying Cities in the U.S. for Digital Marketers
Indeed
Charlotte, NC: $68,387
New York, NY: $67,275
Chicago, IL: $63,523
Irvine, CA: $58,811
Houston, TX: $57,956
Ziprecruiter:
Richmond, CA : $66,895
Stamford, CT: $65,140
Bellevue, WA: $64,993
Lakes, AK: $62,712
San Francisco, CA: $62,698
Palmdale, CA: $62,022
Santa Clara, CA: $61,788
Hartford, CT: $61,666
Pasadena, CA : $61,441
Glendale, CA: $61,080
Starting a Career in Digital Marketing
Looking to start your new career in digital marketing, but have no clue where to begin? Check out our free digital marketing training course, where you can learn how to land high-paying digital marketing jobs with no college degree, and little to no professional experience!
