2022 Digital Marketing Salaries – Roundup

Digital marketing positions have been on the rise since 2020’s necessary push towards remote work. Thanks to the global pandemic, businesses big and small have been making the shift towards the digital world to take advantage of the robust online market and keep up with global trends.

As a result, the demand for professionals with digital marketing and eCommerce skills has been incredibly high. If you’re looking for an in-demand career path with huge amounts of room to grow and a decent salary, it’s time to look into digital marketing. If you are looking for a job as an introvert, this might be your new career path!

What exactly is digital marketing?

Digital marketing is any advertising delivered through digital channels, like social media, email, mobile apps, websites, and search engines.

Rather than having their reach limited to billboards, TV commercials, and paper ads, many companies choose to communicate with their customers through the web, video, mobile, and social applications. Even better, digital marketing’s data-informed processes are based on new tools for analyzing customer behavior.

What skills are in high demand for digital marketing roles?

According to LinkedIn, the top skills in demand for digital marketing roles are:

  • Pay-per-click (PPC) strategy
  • Search Engine Optimization (SEO)
  • Paid Social Media Advertising
  • Content Strategy
  • Digital Marketing Analytics
  • E-Commerce

Other, more technical skills include data analysis, UX/UI design, and all kinds of coding, such as basic HTML/CSS or more complex Web & Application development.

Average Salary for Digital Marketers in the United States

Before we dive in, it’s important to keep in mind that the salaries exhibited here are only base averages. In reality, a digital marketing salary will vary based on your education, skillset, experience and location. For example, we’ve had In Demand students start their digital marketing careers earning around $40,000 annually, and within a year that number jumped up to $70,000!

So, the numbers you see below are based on data collected by some of the largest job companies in the world. In some cases, the average salary one company ended up with is wildly different from another company’s, so we’ve boiled all the data down to one foundational salary.


$58,063 based off of 5,100 salaries as of 2/3/2021


$52,446 average per year salary


$50,185 based on 3,518 salary profiles as of 1/26/21


$54,672 as of Feb 1, 2021

Overall Average Digital Marketing Salary is $53,842



Trending Digital Marketing Roles and their Salaries

PPC Specialist


  • Glassdoor: $49,589
  • Indeed: $57,498
  • Talent.com: $57,500

Overall average: $54,862


  • Keyword research and management to optimize bids
  • Landing page design
  • Trend watching
  • Manage PPC campaigns
  • Daily account management of PPC campaigns
  • Create engaging and optimized copy

SEO Specialist


  • Glassdoor: $49,589
  • Ziprecruiter: $69,301
  • Onward: $73,575

Overall average: $54,286


  • Optimizing websites and their copy for search engine ranking
  • Researching keywords, including discover of new keyword opportunities
  • Researching and conducting content recommendations
  • Encouraging organic SEO success
  • ID trends and insights to maximize ROI in paid search campaigns
  • Analyze website traffic and PPC campaigns
  • Develop and implement link building strategies
  • Ensure white hat SEO practices
  • Recommend changes to website architecture, linking, and other factors to improve search engine position

Paid Social Media Advertising Specialist


  • Glassdoor:  $50,024 per year.
  • Onward: $66,600
  • Ziprecruiter: $52,613 per year

Overall average: $47,267

Typical Duties:

  • Write Copy for ads
  • Collaborate with marketing team
  • Craft landing pages and lead generation forms
  • Split test ads
  • Monitor results
  • Graphic design
  • Analyze results
  • Mange Strategy

Content Strategist


  • Glassdoor: $70,175
  • Salary.com: $54,372
  • Ziprecruiter: $63,388

Overall average: $62,645


  • Develop online content strategies aligned with company’s brand
  • Research trending topics
  • Write and create content
  • Plan, deliver, and execute marketing campaigns
  • Analyze metrics
  • Develop creative strategy
  • Manage a team of content creators

Digital Marketing Analyst


  • Onward: $75,900
  • Ziprecruiter: $64,040 per year
  • Zippia: $63,000 per year

Overall average: $60,398


  • Have a wide breadth of digital marketing knowledge
  • Market data analysis
  • Digital marketing strategy
  • Manage marketing teams and/or vendors
  • Create analytics reports

E-Commerce Specialist


  • Glassdoor: $58,724 per year
  • Ziprecruiter: $43,353 per year
  • Indeed: $55,364

Overall average: $52,480


  • Manage online sales strategies
  • Execute advertising campaigns for search engines
  • Leverage social media to increase online sales
  • Optimize paid advertising campaigns with SEO
  • Conversion rate optimization
  • Monitor traffic and sales analytics

Average Salary for Digital Marketing Jobs at Top Companies


Deloitte: $150,637

Accenture: $141,717

PwC: $118,688

TVC Matrix: $113,132

Capital One: $110,000

Overall average: $126,835


IBM: $83,874

Bisk: $51,897

Hibu: $39,825

SAP: $58K – $92K

Overall average: $98,308

Highest Paying Cities in the U.S. for Digital Marketers


Charlotte, NC: $68,387

New York, NY: $67,275

Chicago, IL: $63,523

Irvine, CA: $58,811

Houston, TX: $57,956


Richmond, CA : $66,895

Stamford, CT: $65,140

Bellevue, WA: $64,993

Lakes, AK: $62,712

San Francisco, CA: $62,698

Palmdale, CA: $62,022

Santa Clara, CA: $61,788

Hartford, CT: $61,666

Pasadena, CA : $61,441

Glendale, CA: $61,080


Starting a Career in Digital Marketing

Looking to start your new career in digital marketing, but have no clue where to begin? Check out our free digital marketing training course, where you can learn how to land high-paying digital marketing jobs with no college degree, and little to no professional experience!


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